Leeds Varsity 3rd October 2019
Leeds Varsity is an annual and massive sports competition between the two universities: Leeds Beckett University and University of Leeds. Over 60 fixtures across 25 different sports are played in one day, culminating with the traditional Rugby Finale at Emerald Headingley Stadium with more than 10,000 students cheering on their team.
The purpose of the app was to enable the students to access and negotiate the event more easily and to provide exclusive content for greater enjoyment.
Visitors were able to safely enter and exit the ground using the interactive map detailing crowded areas. They were able to access ground safety rules and codes of conduct and view a safety message from the Police Superintendent of Operations.
Popular app features were the continuous updates of fixtures and live scores, as well as exclusive content such as match day images.
Almost 90 % of the survey respondents answered that the app improved their Varsity experience. Suggestions for improvement included expanding the live score function to include live streaming of other matches, including the women’s rugby final to add interest and raise the profile of the less popular sports.
Potential impact on security measures
Even though visitor experience was the main driving force for the Varsity app, it might also prove promising in terms of supporting ground safety and security due to its information about these matters.
– “Evaluation of this year’s event has shown fewer incidents and need to sanction on behaviour grounds. In general, students used the correct entrances for their universities and queues for entry were less busy than in the past. Some of the information contained in the app may have contributed to this positive outcome”, explains Dr Helen Whitrod Brown, Project Co-ordinator, Yorkshire County Cricket Club and Leeds Rugby Ltd.